Book Launch Party for Moonlight Medicine: Epidemic - Saturday, November 8, 2014 - Barnes and Noble Ann Arbor - Part I
Book Launch Party for Moonlight Medicine: Epidemic - Saturday, November 8, 2014 - Barnes and Noble Ann Arbor - Part II
Wolf Runner Guerrilla Marketing Campaign - April 1st, 2013 - Various University Campus Libraries in Michigan
So I had this bright idea to place "guerrilla marketing" materials in the libraries of Michigan State, U of M, Eastern Michigan, Western Michigan, and Central Michigan University. If you pause the video just right, you may be able to read the call numbers of where the materials may still be hidden, waiting to be discovered! Or they just may have been removed by library staff. Anyways, the campaign was pretty much a total failure for several reasons including the fact that the materials were way too obscure. Also, don't do this, it strains the boundaries of ethics as well as legality. Does make a good story though...and video.